Ideologija i retorika dizajna / Ideology and Rhetoric of Design

Authors

  • Jovana Ćika

DOI:

https://doi.org/10.25038/am.v0i4.45

Keywords:

visual culture, design, design culture, ideology, the rhetoric of image, advertising

Abstract

There isn’t one or the best definition of design, because design can be defined from various perspectives. Design has long been considered as a closed and individualistic discipline, which is astonishing compared to its interdisciplinary and domains that it covers. The paper does not answer the question about the design, rather it try to position design in the current theoretical practices. By asking a series of questions about areas that integrate the design itself (visual culture, visual grammar, visual communication, visual rhetoric and the rhetoric of images, design and cultural representation, design ideology, the ideology of designers, historical setting and the effects of artistic movements, creative industries, the social dimension, innovations and practices, communication) I will try to prove that design is creative principle of visual culture.

Author Biography

Jovana Ćika

Jovana Ćika
Group for Theory of Arts and Media, University of Arts, Belgrade
Serbia

Ph.D. student

References

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Kress, G., and T. van Leeuwen. Reading images: The grammar of visual design. London: Routledge, 2007. DOI: https://doi.org/10.4324/9780203619728

Mirzoeff, Nicholas ed. An Introduction to Visual Culture. London: Routledge, 1998.

Šuvaković, Miško. Diskurzivna analiza. Prestupi i/ili pristupi ‘diskurzivne analize’ filozofiji, poetici, estetici, teoriji i studijama umetnosti i kulture. Beograd: Orion art, 2009.

Šuvaković, Miško. Pojmovnik suvremene umjetnosti. Zagreb: Horetzky, 2005.

Šuvaković, Miško and Aleš Erjavec ed. Figure u pokretu: savremena zapadna estetika, filozofija i teorija umetnosti. Beograd: Atoča, 2009.

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Published

15.12.2013

How to Cite

Ćika, J. (2013). Ideologija i retorika dizajna / Ideology and Rhetoric of Design. AM Journal of Art and Media Studies, (4), 11–17. https://doi.org/10.25038/am.v0i4.45