From Posthuman to Posthumous and Back

Nataša Jovanović


In this paper, I will endeavor to deal with the issues of the modality and status of human beings and forms of ‘existence’ that may depart from our understanding of what is meant by the term ‘living’. In this process, I shall refer to the contemporary ‘post-human discourse’, and its various aspects and interpretations, which are employed as a means of redefining the human condition. By means of examples, I shall try to explore the fear of death and the human quest to extend life by various means. Posthumanism is the dominant idea of today, and the problem of posthumanism in this text is dealt with in a narrow ideological sense that advocates the abolition of human biological limitations, and in the broader sense, a policy of globalization that works less directly, but significantly more forcefully, through the change of forms of human behavior to achieve the same goal. Hence, new ways of avoiding ‘crossing over to the other side’, as well as old ways, are still being sought. Holograms, these digitally-generated 3-dimensional images have been used as a means of providing entertainment by generating a simulacrum of an artist to perform for an audience, regardless of whether the actual artist is still alive. Thus, biological mortality is conquered and the line between life and death is blurred.


Article received: April 30, 2018; Article accepted: May 10, 2018; Published online: October 15, 2018; Preliminary report – Short Communications

How to cite this article: Jovanović, Nataša. "From Posthuman to Posthumous and Back." AM Journal of Art and Media Studies 17 (2018): 139−145. doi: 10.25038/am.v0i17.277


human; posthuman; posthumous; hybrid; hologram; shift

Full Text:



Badmington, Neil. Posthumanism. New York: Palgrave, 2000.

Braidotti, Rosi. “Posthuman Critical Theory.” In Critical Posthumanism and Planetary Futures, edited by Debashish Banerji and Makarand R. Paranjape, 13–32. New Delhi: Springer India, 2016.

Deleuze, Gilles and Felix Guattari. Anti-Oedipus, Capitalism and Schizophrenia. Minneapolis: University of Minnesota Press, 1983.

Garreau, Joel. Radical Evolution: The Promise and Peril of Enhancing Our Minds, Our Bodies – and What It Means to Be Human. New York: Random House, 2005.

Gržinić, Marina. Spectralization of Space: The Virtual-image and The Real-time Interval. Grzinic_Biopolitics-Necropolitics_Simposio_2012.pdf. Accessed July 22, 2018.

Nelson, Dean. “Magic Modi uses hologram to address dozens of rallies at once.” The Telegraph, May 2, 2014. Accessed June 1, 2018.

Nietzsche, F. W. The Antichrist. New York: Alfred A. Knopf, 1923.

Nikolaeva, Maya and Catherine Lagrange. “France's far-left Melenchon uses hologram to spread election message.” Reuters, February 5, 2017. Accessed July 21, 2018.

Stojnić, Aneta. “Live or Living Dead: (Un)setting the stage for the hologram performer.” In The Crisis in the Humanities: Transdisciplinary Solutions, edited by Žarko Cvejić, Andrija Filipović and Ana Petrov, 174–82. Newcastle upon Tyne: Cambridge Scholars Publishing, 2016.

Toomey, David. Weird Life: The Search for Life That Is Very, Very Different From Our Own. New York: W.W. Norton and Co., 2013.

Wolfe, Cary. What Is Posthumanism? Minneapolis: University of Minnesota Press, 2010.



  • There are currently no refbacks.

Copyright (c) 2018 AM Journal of Art and Media Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The content on this site is licensed under a Creative Commons Attribution 4.0 International License.

AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774


Publisher: Faculty of Media and Communications, Singidunum University, Belgrade, Serbia

Indexed in: ERIH PLUSEBSCODOAJ, and in The List of Scientific Journals Categorization of Ministry of Education, Science and Technological Development of Republic of Serbia (M24-2021). Beginning with No. 12 2017, AM is indexed, abstracted and covered in Clarivate Analytics service ESCI.