Hipertekstualnost kao oblik digitalizacije teorije / Hypertextuality as a Form of Digitalization of Theory

Predrag Rodić

Abstract


The introduction of the notion of hypertextuality (as the key concept of the new media) into the fields of visual arts, film, fashion, photography, postdramatic theatre, dance and music has resulted in the formation of constructivist or soft art theory. The basic method of art theory thus labelled is reading and the (hyper) text is the fundamental category founded on the concept of the sign and on the discursively encoded order of signs in textual form.


Keywords


reading, hypertext, context, code, polyvalent logic, technobody, hypertextual construct

Full Text:

PDF

References


Lunenfeld, Peter. Snap to Grid. Cambridge, London: MIT Press, 2000.

Landow, George P. Hyper/Text/Theory. Baltimore, London: The Johns Hopkins University Press, 1994.

Gržinić, Marina. U redu za virtualni kruh, Zagreb: Meandar, 1998.

Morrisand, Adalaide and Thomas Swiss ed. New Media Poetics: Contexts,Technotexts, and Theories. Cambridge, London: MIT Press, 2006.

Hansen, Mark. New Philosophy for New Media. Cambridge, London: MIT Press, 2004.

Deleuze, Gilles. "Immanence: une vie..." In Deux régimes de fous, 359–363. Paris: Les Éditions de Minuit, 2003.

Salmon, Kristijan. Storytelling ili pričam ti priču. Beograd: Clio, 2010.

Novak, Jelena. "Opera u doba njene elektronske/digitalne reprodukcije." TKH 7 (July 2004): 44–47.

Lehmann, Hans-Thies. Postdramsko kazalište. Zagreb, Beograd: Centar za dramsku umetnost, Centar za teoriju i praksu izvođačkih umetnosti, 2004.




DOI: http://dx.doi.org/10.25038/am.v0i1.13

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 AM Journal of Art and Media Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The content on this site is licensed under a Creative Commons Attribution 4.0 International License.

AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774

Contact: amjournal@outlook.com

Publisher: Faculty of Media and Communications, Singidunum University, Belgrade, Serbia

Indexed in: ERIH PLUSEBSCODOAJ, and in The List of Scientific Journals Categorization of Ministry of Education, Science and Technological Development of Republic of Serbia (M52). Beginning with No. 12 2017, AM is indexed, abstracted and covered in Clarivate Analytics service ESCI.