Visual Language of World War I Propaganda on a Symbolical Plane: How a Visual Symbol is Created

Boris Petrović


This work seeks to explore how certain symbols, built over time within a certain cultural context (in this case, said context being the one of western European culture), are re-contextualized within a given situation (World War I) to better serve the means of propaganda. How can a visual representation of a certain symbol, thousands of years old and deeply rooted in cultural heritage, be repurposed and reshaped within months? Also, the article aims to explore the connection between the visual cannon of Orthodox icons and World War I propaganda posters.


narrative, visual narrative, logos, mythos, posters, Orthodox icons, symbols, cultural constructs

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AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774


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