Internet Memes as a Field of Discursive Construction of Identity and Space of Resistance

Lidija Marinkov Pavlović


This paper deals with Internet memes as a form of viral content that spreads via the network varying a basic concept while constructing and deconstructing different identities. If memes are understood as a discursive field in the completely new world of social media, in which different groups, their attitudes, ideologies and interests are represented more clearly and more directly than ever before through the appropriation of popular contents and images, then this form of viral content can be also viewed as a space of resistance and criticism in which identities are decentralized and ready for change.


Internet meme, identity, representation, resistance, Charlie Hebdo

Full Text:



Barker, Chris. Galasinski, Dariusz, Cultural Studies and Discourse Analysis, A Dialogue on Language and Identity. London: Sage Publications Ltd, 2001.

Fiske, John. Understanding Popular Culture. London: Routledge, 1991.

Hall, Stuart. “Cultural identity and diaspora.” In Identity: community, culture, difference, edited by Jonathan Rutherford. London: Lawrence & Wishart, 1990.

Hall, Stuart. “Introduction: Who Needs 'Identity'?” In Questions of Cultural Identity, edited by Stuart Hall, Paul Du Gay. London: Sage Publications Ltd, 1996.

Kalevi Kull. “Copy Versus Translate, Meme Versus Sign: Development of Biological Textuality.” European Journal for Semiotic Studies 12, 1 (2000).

Osborne, Peter, and Lynne Segal. “Culture and Power: Interview with Stuart Hall.” Radical Philosophy 86 (1997).

Steyerl, Hito. “In Defense of the Poor Image.” e-flux Journal.

Solon, Olivias. “Richard Dawkins on the internet’s hijacking of the world meme.” Wired.




  • There are currently no refbacks.

Copyright (c) 2017 AM Journal of Art and Media Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The content on this site is licensed under a Creative Commons Attribution 4.0 International License.

AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774


Publisher: Faculty of Media and Communications, Singidunum University, Belgrade, Serbia

Indexed in: ERIH PLUSEBSCODOAJ, and in The List of Scientific Journals Categorization of Ministry of Education, Science and Technological Development of Republic of Serbia (M51-2019). Beginning with No. 12 2017, AM is indexed, abstracted and covered in Clarivate Analytics service ESCI.