Hipertekst kao tekstualnost interneta i modeli sajbercentričnog čitanja / Hypertext as Internet’s Textuality. Models of Cyber-Centric Reading

Ivana Uspenski


New media convergence culture has introduced significant changes to the traditional ways in which we understand terms of reading and reception. Dominant producers of the new media texts (I call them digitexts) become cybertexts as ergodic machines (how Espen Aarseth defined them). Not only do cybertext machines produce digitexts and their reading strategies, they also produce the new media reader. Thusly, new media reader gets involved in a new media reading process in a manner which is both processual and cybercentric. It rizes on the horizon of a liminal transition of capitalistic culture of signification into the postdigital culture of affective processuality.


hypertext, cybertext, digitext, affective reading, cybercentrism, postsemantic

Full Text:



Aarseth, Espen. Cybertext: Perspectives on Ergodic Literature. Baltimore: Johns Hopkins University Press, 1997.

Bouchardon, Serge. "The aesthetics of materiality in electronic literature." http://www.utc.fr/~bouchard/articles/bouchardon-bergen-materiality.pdf, acc. march 2010.

Eko, Umberto. Kultura, informacija, komunikacija. Beograd: Nolit, 1973.

Landow, George. Hypertext Theory. Baltimore, London: Johns Hopkins University Press, 1994.

Hayles, N. K. How We Became Posthuman: Virtual Bodies in Cybemetics, Literature, and Informatics. Chicago: University of Chicago Press, 1999.

Levy, Pierre. "Collective Intelligence: A Civilisation." http://crossings.tcd.ie/issues/1.1/Levy/

Šuvaković, Miško. "Afektacija, intenzitet i umetničko delo koje je fluks." http://www.zesveske.ba/0406/0406 32.htm

DOI: http://dx.doi.org/10.25038/am.v0i1.11


  • There are currently no refbacks.

Copyright (c) 2017 AM Journal of Art and Media Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The content on this site is licensed under a Creative Commons Attribution 4.0 International License.

AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774

Contact: amjournal@outlook.com

Publisher: Faculty of Media and Communications, Singidunum University, Belgrade, Serbia

Indexed in: ERIH PLUSEBSCODOAJ, and in The List of Scientific Journals Categorization of Ministry of Education, Science and Technological Development of Republic of Serbia (M51-2019). Beginning with No. 12 2017, AM is indexed, abstracted and covered in Clarivate Analytics service ESCI.