Hipertekstualnost kao oblik digitalizacije teorije / Hypertextuality as a Form of Digitalization of Theory
Predrag Rodić
DOI:
https://doi.org/10.25038/am.v0i1.13Keywords:
hypertextual construct, reading, hypertext, code, polyvalent logic, technobodyAbstract
The introduction of the notion of hypertextuality (as the key concept of the new media) into the fields of visual arts, film, fashion, photography, postdramatic theatre, dance and music has resulted in the formation of constructivist or soft art theory. The basic method of art theory thus labelled is reading and the (hyper) text is the fundamental category founded on the concept of the sign and on the discursively encoded order of signs in textual form.
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