Upotreba Kaizen filozofije u upravljačkim strukturama kompanija u Srbiji / The Use of Keizen Philosophy in the Managing Structures in the Companies in Serbia


  • Simona Žikić




Kaizen philosophy, management, human resources, education of employees, continuous improvement, prosperity, innovation, system, quality


In the moment when there is a question mark over the economy of every country and the markets are not stable, but ever changing, moving forward, and/or collapsing, one of the most successful approaches to the survival and improvement of the management of the companies is Keizen concept. Keizen concept of management is philosophy that is initially used in Japan, where it comes from, but in other places all around the world as well, mostly in America and the countries in Western civilization. Keizen philosophy is the concept of continuous improvement, which, strategically observed, contributes improvement and prosperity of the companies. Having in mind its occurrence, the first results of Keizen philosophy’s approach can be identified in the development of Japanese economy, which reached unbelievable results and improvement only few years after the Second World War. Japanese companies very soon became competitive at the global market thanks to Kaizen philosophy, no matter the fact that his approach includes managing concepts and concepts of business organization which are diametrically opposite to the current dominant opinion and application of the concepts of managing business organization from the Western companies. This is the reason why the idea of this paper is to show the main values that are in the core of Kaizen philosophy and to show that the application of this business concept is possible in Serbia, besides the small number of those who already did it. The aim of this paper is to bring closer the importance of the development of human resources and their influence on the structure of the companies’ management, because only with the human resources department based well, there is a possibility of Keizen philosophy application.

Author Biography

Simona Žikić

Faculty of Media and Communications, Singidunum University, Belgrade

Ph.D. student


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How to Cite

Žikić, S. (2016). Upotreba Kaizen filozofije u upravljačkim strukturama kompanija u Srbiji / The Use of Keizen Philosophy in the Managing Structures in the Companies in Serbia. AM Journal of Art and Media Studies, (11), 171–180. https://doi.org/10.25038/am.v0i11.158