Extension of Avant-Garde Practices towards New Media: Possible Theoretical Readings of Documentary Art Film Segunda Vez


  • Natali Rajčinovska - Pavleska




happening, re-performing, documentary film, conceptual narratology, semiotics


The subject of this analysis is the 94-minute documentary art film Segunda Vez (Second Time Around, 2018) by contemporary Spanish artist Dora Garcia, whose script consists of six separate sections arranged in an authentic narrative whole. The content of the film material is constructed on the basis of a complex theoretical and practical exploration of archival material and the original writings of the Argentine avant-garde theorist Oscar Masotta who devoted significant work questioning the societal and artistic context of the Happening in the 1960s, as a marginal counterpoint to the avant-garde developments that deviated from the cultural norms of Western civilization. Garcia's work represents a complex intertextual network of historical, literary, and philosophical data that encompasses the sensory aspect of the viewer's perception, creating a coherent film unit in which the author uses the mechanisms of narration to create a conceptual artwork. The main goal of this research is to provide a theoretical basis for analysis through narratology, editing as a conceptual tool, and final reading according to semiotics, in order to interpret artistic language as a possible domain for absorbing the experiences of art in extension.


Article received: April 21, 2020; Article accepted: July 1, 2020; Published online: April 15, 2021; Original scholarly paper

Author Biography

Natali Rajčinovska - Pavleska

Natali Rajčinovska Pavleska
Faculty of Media and Communications, Singidunum University, Belgrade

Natali Rajčinovska Pavleskа (b.1982) is an architect and an independent researcher in the field of contemporary art practice, art critique, and theory. She is an active and critically involved author who publishes texts reflecting on the contemporary art scene at home and abroad. She graduated at the Faculty of Architecture, “Ss. Cyril and Methodius” University in Skopje (2007), with the project "Center for Scenic and Visual Arts, Macedonian National Theater plateau in Skopje”. She has a master's degree at the Faculty of Philosophy, Institute of Art History and Archeology, module Contemporary Art, “Ss. Cyril and Methodius” University in Skopje (2017), with dissertation: “Conceptual Art in the Work of Marcel Duchamp, Joseph Beuys, and Art & Language from the Beginning to the End of the 20th Century”. Since 2018 she is a PhD student at the Faculty of Media and Communications, Singidunum University, Belgrade, Serbia.


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DOI: http://dx.doi.org/10.25038/am.v0i24.425 DOI: https://doi.org/10.25038/am.v0i24.425




How to Cite

Rajčinovska - Pavleska, N. (2021). Extension of Avant-Garde Practices towards New Media: Possible Theoretical Readings of Documentary Art Film Segunda Vez. AM Journal of Art and Media Studies, (24), 111–121. https://doi.org/10.25038/am.v0i24.425