The Construction of Identity in Digital Space

Dragana Deh, Danica Glođović


The construction of personality and its development through time is influenced by many factors, and as particularly important from the aspect of this essay, we would stress the social factor as well as the influence of digital space and existence: the participation of the individual in the digital world. The emergence of new technologies and the acceleration of the pace of life significantly contributes to the construction of identities in digital space, based on a number of influences, such as: the possibility of a ‘second life’, i.e. different presentation of oneself (of life) at the virtual level, an increase of social desirability, changing the perception of oneself and access to new acquaintances and experiences, and knowledge and information and selection of personal data. Digital identity opens the possibility of abuse and consequences. These include the circumstances of insufficient protection of privacy, discovery and illegal use of permanently memorized data in meta-media society and digital space, especially on social networks, and the possibility of manipulating and controlling the identity of another as well as the possibility of placement multiple identities, which brings questions the legitimacy of data. In addition to the fact that digital space has opened up possibilities for changing the way of life in all spheres, it seems that the most pronounced influence (both at the level of quality and quantity) is particularly visible on the changes in the design of the personal identity of the individual.


Article received: March 23, 2018; Article accepted: April 10, 2018; Published online: September 15, 2018; Preliminary report – Short Communications

How to cite this article: Deg, Dragana, Danica Glođović. "The Construction of Identity in Digital Space." AM Journal of Art and Media Studies 16 (2018): 101−111. doi: 10.25038/am.v0i16.257


identity; construction of identity; digital space; social desirability

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