“Binge-Watching”: The New Way of Watching TV Series


  • Srđan Krstić




Binge-watching, television, TV shows, social networks, viewing, series


In this paper I deal with the concept of the binge-watching of television series episodes. The word binge means a period of excessive indulgence in an activity. Particularly, in terms of media theory, it becomes synonymous with obsessive, marathon watching of TV shows and movies through streaming television. The central hypothesis is that binge-watching goes beyond what has for previous decades been considered a generally accepted way of watching TV content. In order to better understand this notion, it is also necessary to explain the importance of non-linear television and its distinction in relation to ‘traditional’ or linear television. I will pay special attention to social networks as an indispensable factor that completes the binge-watching experience. Social networks are also involved in the peripheral specifics of binge-watching that lead to the emergence of new occupations, which are in direct correlation with the desire of viewers to be informed about their favorite TV content. I also performed a case study of the TV show Pretty Little Liars (PLL). This show had strong effect on connecting creators with viewers through social networks. As a relatively new phenomenon, binge-watching has the potential to soon become an interesting subject of research.


Article received: March 27, 2018; Article accepted: May 10, 2018; Published online: October 15, 2018; Original scholarly paper

How to cite this article: Krstić, Srđan. "'Binge-Watching': The New Way of Watching TV Series." AM Journal of Art and Media Studies 17 (2018): 15−23. doi: 10.25038/am.v0i17.266



Author Biography

Srđan Krstić

Faculty of Media and Communications, Singidunum University, Belgrade

Srđan Krstić (1988) is a Ph.D. candidate in Theory of Art and Media at the Faculty of Media and Communications, Belgrade; MA in Media and Literature, Interdisciplinary studies, Faculty of Media and Communications, Belgrade, Master thesis: “Media-constructed childhood”. Graduated in Communications and Media at the Faculty of Media and Communications, Belgrade, Singidunum University. Journalist, reporter and junior editor at the newsroom of Serbian national television station B92 (later named O2, 2014–2018). Internship conducted at film production company “MCF” (Belgrade), as member of the team that organized “Kids Film Festival 2010”. In spare time I work as children's basketball coach (since 2008).


Berz, Jennifer. Mannaging TV Brands with Social Media – An Empirical Analysis of Television Series Brands. Visbaden: Springer VS, 2016. DOI: https://doi.org/10.1007/978-3-658-14294-0

Brozek, Melanie. “#PrettyLittleLiars: How Hashtags Drive The Social TV Phenomenon.” Salve Regina University, Senior Theses, 2013.

Esche, Charles, Will Bradley, ed. Art and Social Change: A Critical Reader. London: Tate Publishing, 2007.

Galić, Mirko, ed. Leksikon radija i televizije. Zagreb: HRT i Ljevak, 2016.

Graham, James. “Word of the day: Binge-watching.” http://www.macmillandictionaryblog.com/binge-watching. Accessed June 16, 2018.

Kantar Media. “Linear vs non-linear viewing: A qualitative investigation exploring viewers’ behaviour and attitudes towards using different TV platforms and services providers.” Qualitative research report Prepared for Ofcom, 2015.

Karmakar, Monita and Jessica Sloane Kruger. “Is binge-watching bad for your mental health?” https://www.theguardian.com/commentisfree/2016/mar/04/binge-watching-mental-health-effects-research. Accessed April 26, 2018.

Macmillan Dictionary. https://www.macmillandictionary.com/dictionary/british/spoiler_1. Accessed June 19, 2018.

Miltojević, Branislav. Kultura podeljenog ekrana. Beograd: Filmski centar Srbije, 2011.

Netflix. “Ready, Set, Binge: More Than 8 Million Viewers 'Binge Race' Their Favorite Series (2017).” https://media.netflix.com/en/press-releases/ready-set-binge-more-than-8-million-viewers-binge-race-their-favorite-series. Accessed June 18, 2018.

Poniewozik, James. “Streaming TV Isn’t Just a New Way to Watch. It’s a New Genre.” https://www.nytimes.com/2015/12/20/arts/television/streaming-tv-isnt-just-a-new-way-to-watch-its-a-new-genre.html. Accessed April 26, 2018.

Perks, Lisa Glebatis and McElrath-Hart, Noelle. “The Television Spoiler Nuisance Rationale.” International Journal of Communication 10 (2016): 5580–5597.

Volpe, Allie. “The One Thing That Isn't Evolving With Netflix & Hulu's Takeover Of TV.” https://www.thrillist.com/entertainment/nation/netflix-episode-length-streaming-services-traditional-tv. Accessed June 16, 2018.

DOI: http://dx.doi.org/10.25038/am.v0i17.266 DOI: https://doi.org/10.25038/am.v0i17.266




How to Cite

Krstić, S. (2018). “Binge-Watching”: The New Way of Watching TV Series. AM Journal of Art and Media Studies, (17), 15–23. https://doi.org/10.25038/am.v0i17.266