Heavy Metal and Globalization


  • Hanan Hadžajlić




heavy metal, globalization, glocalization, metal community, post-metal


Heavy Metal is a specific, alternative music genre that exists on the fringe of popular music, where it is classified by its own culture: musical style, fashion, philosophy, symbolic language and political activism. For over five decades of the existence of heavy metal, its fans have developed various communication systems through different types of transnational networks, which significantly influenced the development of all aspects of metal culture, which relates both to divisions within the genre itself and to various philosophical and political aspects of heavy metal activism – of a global heavy metal society. Going through the processes of globalization, and so glocalization, heavy metal is today a significant part of popular culture in North and South America, Europe, Asia, Australia; while in some societies it represents the cultural practice of a long tradition with elements of cultural tourism, in some countries where conservative, religious policies are dominant, it represents subversive practices and encounters extreme criticism as well as penalties. Globalization in the context of the musical material itself is based on the movement from idiomatic, cultural and intercultural music patterns to transcultural – where heavy metal confronts the notion of one's own genre. Post-metal, the definition of a genre that goes beyond the aesthetic concepts of heavy metal, contains the potential of overcoming the genre itself.


Article received: March 30, 2018; Article accepted: May 10, 2018; Published online: October 15, 2018; Preliminary report – Short Communications

How to cite this article: Hadžajlič, Hanan. "Heavy Metal and Globalization." AM Journal of Art and Media Studies 17 (2018): 129−137. doi: 10.25038/am.v0i17.276


Author Biography

Hanan Hadžajlić

Hanan Hadžajlić
Faculty of Media and Communications, Singidunum University, Belgrade

Hanan Hadžajlić (1991) was born in Slovenia where she started her musical education at age of four. She studied Flute (bachelor's and master's degree), as well as Composition (bachelor's degree) at Sarajevo Academy of Music. Currently she is DMA candidate in Flute performance (Faculty of Music, University of Arts Belgrade), master student of Composition (Sarajevo Music Academy) and PhD candidate in Transdisciplinary studies of Contemporary Arts and Media (Faculty of Media and Communications in Belgrade). She was scholar of Yamaha EU Foundation 2013, Science Underground Academy 2016 and Lucerne Festival Academy – Composer Seminar 2017.


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DOI: http://dx.doi.org/10.25038/am.v0i17.276 DOI: https://doi.org/10.25038/am.v0i17.276




How to Cite

Hadžajlić, H. (2018). Heavy Metal and Globalization. AM Journal of Art and Media Studies, (17), 129−137. https://doi.org/10.25038/am.v0i17.276



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