New Communication Forms and Political Framing: Twitter in Donald Trump's Presidential Campaign

Sandra Vlatković

doi:10.25038/am.v0i16.259

Authors

Sandra Vlatković

DOI:

https://doi.org/10.25038/am.v0i16.259

Keywords:

Trump, communication, Twitter, social media, mediation, framing

Abstract

Technological development has made it possible for the modern individual to understand the world around them using a computer and screen as their fundamental means of accessing information. With analysis of certain features of modern communication and new media, and of communication forms determined by new ‘agents’ such as the Internet, the mobile phone, social media – and most of all Twitter – it can be concluded that new media channels are no longer merely an asset, but also a place of social interaction. The ways in which social media are used influence the creation of an altered image of the world around us. The custom-made environment of information which reaches the user serves to diminish the chances for a more comprehensive perception. The era of Donald Trump is a striking example of the use of new media, primarily Twitter, as a powerful means of reaching a significant number of future voters. The way in which information is framed on Twitter is rooted in the theoretical basics of framing, and as such has played a significant role in establishing Trump’s political superiority.

Article received: March 25, 2018; Article accepted: April 10, 2018; Published online: September 15, 2018; Preliminary report – Short Communications

How to cite this article: Vlatković, Sandra. "New Communication Forms and Political Framing: Twitter in Donald Trump's Presidential Campaign." AM Journal of Art And Media Studies 16 (2018): 123−134. doi: 10.25038/am.v0i16.259

Author Biography

Sandra Vlatković

Sandra Vlatković
Faculty of Media and Communications, Singidunum University, Belgrade
Serbia

Sandra Vlatković is a marketing communications professional with 18 years’ experience in international and multilingual business communications. She has worked in large international companies including Robert Bosch GmbH and Daimler Chrysler, in the ICT company “TeleGroup”, the New Assist PR agency, as a Director of Communications in USAID’s Projects, and as Corporate Communication and Marketing Manager in National Tourism Organization of Serbia. She currently holds a position of Twitter Account Executive within Httpool.

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DOI: http://dx.doi.org/10.25038/am.v0i16.259 DOI: https://doi.org/10.25038/am.v0i16.259