Brazilian Video Art in the Early Days: from Experimental Video to Mainstream Television

Rodrigo Esteves de Lima-Lopes

doi:10.25038/am.v0i15.229

Authors

Rodrigo Esteves de Lima-Lopes

DOI:

https://doi.org/10.25038/am.v0i15.229

Keywords:

video art, Brazil, Video, mainstream TV, independent video

Abstract

This article examines Brazilian video art in its early days, between 1973 and the end of the 1980s. This choice of topic is due to the historic importance of these artists: it covers the first experimental video productions in Brazil until their relative vulgarisation and assimilation by the mass media, especially television. I intend to discuss how Brazilian video art – which initially sought, inspired by ideological and technical issues, to disengage from the language of commercial media – became an element of aesthetic renewal in mainstream TV.

Article received: December 15, 2017; Article accepted: December 30, 2017; Published online: April 15, 2018; Original scholarly paper

How to cite this article: Rodrigo Esteves de Lima-Lopes. "Brazilian Video Art in the Early Days: from Experimental Video to Mainstream Television."AM Journal of Art and Media Studies 15 (2018): 47–58. doi: 10.25038/am.v0i15.229

Author Biography

Rodrigo Esteves de Lima-Lopes

State University of Campinas, Campinas
Brazil

Rodrigo Esteves de Lima-Lopes, BA, MA, PhD, is a mass media and linguist researcher. He is currently a professor at the State University of Campinas (UNICAMP), working at undergraduate and postgraduate programs. He holds a bachelor’s degree in Portuguese Language and Literature and a bachelor’s degree in Translation – English Language and Literature from the Pontifical Catholic University of São Paulo (1998), a Master’s degree in Applied Linguistics and Language Studies from LAEL/PUC-SP (2001) and a Ph.D. in Applied Linguistics IEL/UNICAMP (2012). His main areas of interest are: language and technology, multimodality, video art and social media.

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DOI: http://dx.doi.org/10.25038/am.v0i15.229 DOI: https://doi.org/10.25038/am.v0i15.229