NFT: An Episode in Digital Arts

Authors

  • Maja Stanković Faculty of Media and Communication, Singidunum University, Belgrade, Serbia

DOI:

https://doi.org/10.25038/am.v0i28.563

Abstract

The development of digital art has been marked by numerous transformative phases, with the rise of NFTs (non-fungible tokens) representing a pivotal moment in its evolution. This paper posits that the ascent of NFT art is closely linked to the COVID-19 pandemic, which catalyzed a shift towards digital mediums and redefined the relationship between art and technology. NFTs not only revolutionized the creation, distribution, and monetization of digital art by embedding databases and data archives into the artwork itself, but they also challenged traditional notions of ownership and value in the art world. This study examines how NFTs altered the perception of digital art, particularly during the pandemic, and investigates the factors contributing to the subsequent decline in their prominence after the initial surge of interest.

Author Biography

Maja Stanković, Faculty of Media and Communication, Singidunum University, Belgrade, Serbia

Maja Stanković is a Professor at the Faculty of Media and Communications, Singidunum University, at the Department of Digital Arts; decade of teaching experience and two decades of curatorial experience; PhD in Contemporary Art History; experienced lecturer and quality assurance expert in art/media (higher) education; active in cultural and higher education policymaking, assessment and quality assurance, member of relevant expert boards, researcher and pedagogical mentor; the author of numerous texts published in scientific journals, as well as solo and group exhibition catalogues and co-authored the collection of papers on contemporary art Images/Singular/Global (2013) and the collection on video art Image/Movement/Transformation (2013). Field of interest: contemporary art, theory and digital humanities. Published books: Liquid Context: Contextual Practices in Contemporary Art (2015) and Networked Image (2022).

References

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Published

01.10.2024

How to Cite

Stanković, M. (2024). NFT: An Episode in Digital Arts. AM Journal of Art and Media Studies, (34), 39–50. https://doi.org/10.25038/am.v0i28.563

Issue

No. 34 (2024): Issue No. 34, September 2024 – Main Topic: Art and Archives in the Digital Age

Section

Main Topic: Art and Archives in the Digital Age

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Publisher: Faculty of Media and Communications, Singidunum University, Belgrade, Serbia

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