Contemporary Aesthetics of NFTs: The Biocentric Experience of Origin and Originality of an NFT

Vladimir Popov


This paper explores the contemporary aesthetics of one of the latest forms of digital art known as non-fungible tokens, aka NFTs, and how and why they are affecting and shaping today’s society. Using Manovich’s theory of metamedium, Lanza’s theory of biocentrism, blockchain technology, and NFTs can be theorized as a form of medium which represents many other media while augmenting them with many new properties. The main theoretical problem with NFTs in the domain of art theory is the question of their originality. When put to use through various digital art collections and online tech platforms, the backend section of the blockchain smart contract code also becomes part of art, hence it can sometimes be difficult to define NFTs’ originality of the art itself. Due to the repetitive nature of NFTs, it can be argued that the most unique component of the NFT metamedium is not art, or blockchain smart contract, but the owner of the digital art piece. With the collection of 10,000 similar pieces of art, the originality of art is evolving through the ideology of cultural groups associated with desired collections. It is shifting from the art itself to the owner. Throughout the unification of technology, software, and art, artists have a new way to extend their creations, while actively participating in the shaping of the cultural landscape. This gives both creators and collectors of the NFT metamedium a brand-new transcending meta experience beyond the art itself that gives a unique point to the originality of the art piece.

Article received: May 8, 2022; Article accepted: July 15, 2022; Published online: October 31, 2022; Original scholarly paper

How to cite this article: "Contemporary Aesthetics of NFTs: The Biocentric Experience of Origin and Originality of an NFT." AM Journal of Art and Media Studies 29 (October 2022): 57-65. doi: 10.25038/am.v0i29.537


NFT; metamedium; biocentrism; digital art; blockchain; aesthetics.

Full Text:



Allen, Woody, director. “Play it Again, Sam.” Los Angeles, CA: Paramount Pictures, 1972. Accessed on May 31, 2022.

Berry, David. M. Understanding Digital Humanities. New York, NY: Palgrave Macmillan 2012.

Currie, Gregory. An Ontology of Art. London, UK: Palgrave Macmillan, 1989.

ERC-721 non-fungible token standard. Accessed on May 29, 2022.

Lanza, Robert. “A New Theory of the Universe: Biocentrism Builds on Quantum Physics by Putting Life into the Equa-tion.” The American Scholar 76, 2 (2007): 13–16.

Fortnow, Matt and QuHarrison Terry. The NFT Handbook: How to Create, Sell and Buy Non-Fungible To-kens. Hoboken, New Jersey: Wiley & Sons, Inc., 2022.

Gere, Charlie. Art, Time and Technology. New York, NY: Berg, 2006.

Gold, Matthew K. Debates in the Digital Humanities. Minneapolis. MN: University of Minnesota Press, 2012.

Manovich, Lev. Software Takes Control. New York, NY.: Bloomsbury Academic, 2013.

Milanović, Aleksa. “The Impact of Social Changes.” AM Journal of Art and Media Studies 27 (2022): 13–26. doi: 10.25038/am.v0i27.490

Popov, Vladimir. Larry the Dragon NFT Collection. Illustration. August 27, 2022.

Stojanović, Dragana. “Cryptoart and Digital Humanities.” AM Journal of Art and Media Studies 27 (2022): 115–26. doi: 10.25038/am.v0i27.496

Šuvaković, Miško. Diskurzivna analiza. Prestupi i/ili pristupi diskurzivne analize savremenoj filozofiji, poet-ici, estetici, teoriji i studijama umetnosti i kulture. Beograd: Univerzitet umetnosti u Beogradu, 2006.

Šuvaković, Miško. 3E. Estetika, epistemologija, etika spekulativnih i de re medija. Beograd: Fakultet za medije i komunikacije, 2020.



  • There are currently no refbacks.

Copyright (c) 2022 AM Journal of Art and Media Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The content on this site is licensed under a Creative Commons Attribution 4.0 International License.

AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774


Publisher: Faculty of Media and Communications, Singidunum University, Belgrade, Serbia

Indexed in: ERIH PLUSEBSCODOAJ, and in The List of Scientific Journals Categorization of Ministry of Education, Science and Technological Development of Republic of Serbia (M24-2021). Beginning with No. 12 2017, AM is indexed, abstracted and covered in Clarivate Analytics service ESCI.