From Margins to Algorithms: Mediatization of Yogyakarta Visual Art on Instagram

Authors

  • Nadiyah Tunnikmah Faculty of Visual Art and Design, Indonesia Institute of the Arts Yogyakarta

DOI:

https://doi.org/10.25038/am.v0i28.630

Keywords:

mediatization; Instagram; Yogyakarta visual arts; digital art practices; social media algorithms.

Abstract

This research explores the mediatization of Yogyakarta's fine arts scene on Instagram, analyzing how algorithmic mediation influences artistic interaction, representation, and professionalization. Through ethnographic and netnographic methods conducted between October 2021 and April 2023, this study examines five Yogyakarta-based artists with varying career lengths (15–30 years) and follower counts (5,000–38,000). The findings reveal that Instagram serves not only as a distribution channel but also as a transformative space that reconfigures artistic practices, challenging traditional exhibition paradigms while reinforcing algorithm-driven visibility. The study contributes to a deeper understanding of digital mediation in contemporary art, highlighting both the opportunities and limitations imposed by the platform.

Author Biography

Nadiyah Tunnikmah, Faculty of Visual Art and Design, Indonesia Institute of the Arts Yogyakarta

Nadiyah Tunnikmah, born April 12, 1979, is a lecturer at the Visual Art Department, Faculty of Visual Art and Design, Indonesia Institute of Art, Yogyakarta. With her academic background from the Graduate School of Performing Arts and Visual Arts Studies at Universitas Gadjah Mada (UGM), she has dedicated her career to exploring the fascinating intersection of art and technology. Through her work, she investigates the dynamic relationship between traditional visual art practices and emerging technologies, aiming to contribute meaningful insights to Indonesia's contemporary art discourse. She is also actively involved in the Yogyakarta art world, collaborating with fellow women artists to form collectives that enrich the local artistic community. Her work serves as a bridge between Indonesia's rich artistic heritage and the evolving landscape of digital and technological innovation in visual arts.

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Published

15.09.2025

How to Cite

Tunnikmah, N. (2025). From Margins to Algorithms: Mediatization of Yogyakarta Visual Art on Instagram. AM Journal of Art and Media Studies, (37), 155–169. https://doi.org/10.25038/am.v0i28.630

Issue

No. 37 (2025): Issue No. 37, September 2025 – Main Topic: The Marginalization of Art: A Permanent, Complex, and Ongoing Process

Section

Beyond the Main Topic

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AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774

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