Izvođenje umetničko/teorijskog rada u mediju hiperteksta – net art Marka Amerike / Performance of Artistic/Theoretical Work in Medium of Hypertext – Mark Amerika’s Net Art


  • Sanela Nikolić




hypertext, net art, theory of art, Mark Amerika, remixology


In this study, I focus on the problem of relations between art and theoretical work when they are performed in hypertext/hypermedia Net Art environment. Mark Amerika’s hypermedia practice, produced by digital technologies and focused on the questions of status, functions and modes of art and theory productions in information and biopolitical society, is considered as a case study. Amerika uses hypertext and hypermedia for realization of research art practice and as a media of post-pedagogical and theoretical work which deviate from determined types of scholarly discourses about art and expanding the concept of writing in hypermedia direction. Referring to biopolitical theories, Amerika emphasizes the communication linkage problem between biological organism and networked, hypertextual systems which is always de/regulatory. Remixology, implemented in digital, interactive internet environment, Amerika considers as a critical metaactivity against the manipulation of behavior in mass media of communications space and system of global networking.

Author Biography

Sanela Nikolić

Faculty of Music, University of Arts, Belgrade


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How to Cite

Nikolić, S. (2014). Izvođenje umetničko/teorijskog rada u mediju hiperteksta – net art Marka Amerike / Performance of Artistic/Theoretical Work in Medium of Hypertext – Mark Amerika’s Net Art. AM Journal of Art and Media Studies, (6), 34–47. https://doi.org/10.25038/am.v0i6.72