Hipertekst kao tekstualnost interneta i modeli sajbercentričnog čitanja / Hypertext as Internet’s Textuality. Models of Cyber-Centric Reading

Ivana Uspenski

Authors

  • Ivana Uspenski

DOI:

https://doi.org/10.25038/am.v0i1.11

Keywords:

hypertexz, cybertext, digitext, affective reading, cybercentrism, postsemantic

Abstract

New media convergence culture has introduced significant changes to the traditional ways in which we understand terms of reading and reception. Dominant producers of the new media texts (I call them digitexts) become cybertexts as ergodic machines (how Espen Aarseth defined them). Not only do cybertext machines produce digitexts and their reading strategies, they also produce the new media reader. Thusly, new media reader gets involved in a new media reading process in a manner which is both processual and cybercentric. It rizes on the horizon of a liminal transition of capitalistic culture of signification into the postdigital culture of affective processuality.

 

Author Biography

Ivana Uspenski

Ivana Uspenski
OMD Media, Belgrade
Serbia

References

Bouchardon, Serge. "The aesthetics of materiality in electronic literature." http://www.utc.fr/~bouchard/articles/bouchardon-bergen-materiality.pdf, acc. march 2010.

Eko, Umberto. Kultura, informacija, komunikacija. Beograd: Nolit, 1973.

Landow, George. Hypertext Theory. Baltimore, London: Johns Hopkins University Press, 1994.

Hayles, N. K. How We Became Posthuman: Virtual Bodies in Cybemetics, Literature, and Informatics. Chicago: University of Chicago Press, 1999. DOI: https://doi.org/10.7208/chicago/9780226321394.001.0001

Levy, Pierre. "Collective Intelligence: A Civilisation." http://crossings.tcd.ie/issues/1.1/Levy/

Šuvaković, Miško. "Afektacija, intenzitet i umetničko delo koje je fluks." http://www.zesveske.ba/0406/0406 32.htm

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Published

15.01.2012

How to Cite

Uspenski, I. (2012). Hipertekst kao tekstualnost interneta i modeli sajbercentričnog čitanja / Hypertext as Internet’s Textuality. Models of Cyber-Centric Reading: Ivana Uspenski. AM Journal of Art and Media Studies, (1), 83–92. https://doi.org/10.25038/am.v0i1.11