Hipertekst kao tekstualnost interneta i modeli sajbercentričnog čitanja / Hypertext as Internet’s Textuality. Models of Cyber-Centric Reading
Keywords:hypertexz, cybertext, digitext, affective reading, cybercentrism, postsemantic
New media convergence culture has introduced significant changes to the traditional ways in which we understand terms of reading and reception. Dominant producers of the new media texts (I call them digitexts) become cybertexts as ergodic machines (how Espen Aarseth defined them). Not only do cybertext machines produce digitexts and their reading strategies, they also produce the new media reader. Thusly, new media reader gets involved in a new media reading process in a manner which is both processual and cybercentric. It rizes on the horizon of a liminal transition of capitalistic culture of signification into the postdigital culture of affective processuality.
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AM Journal of Art and Media Studies ISSN 2217-9666 - printed, ISSN 2406-1654 - online, UDK 7.01:316.774
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