Visual Language of World War I Propaganda on a Symbolical Plane: How a Visual Symbol is Created


  • Boris Petrović



narrative, visual narrative, logos, mythos, posters, Orthodox icons, symbols, cultural constructs


This work seeks to explore how certain symbols, built over time within a certain cultural context (in this case, said context being the one of western European culture), are re-contextualized within a given situation (World War I) to better serve the means of propaganda. How can a visual representation of a certain symbol, thousands of years old and deeply rooted in cultural heritage, be repurposed and reshaped within months? Also, the article aims to explore the connection between the visual cannon of Orthodox icons and World War I propaganda posters.

Author Biography

Boris Petrović

Paris Sorbonne alumnus, Paris


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Chauvin, Danièle, and Philippe Walter ed. Questions de Mythocritique. Paris: Editions Imago, 2005.

Frye, Northrop. Le Grand Code. Paris: Editions du Seuil, 1984.

Girard, René. Des choses cachées depuis la fondation du monde. Paris: Editions Grasset & Fasquelle, 1978.

Jovanović, Miloš. Teologija i simbolika ikone, June 18 2013.

Parizet, Sylvie ed. Mythe et literature. Paris: SFLGC, 2008.




How to Cite

Petrović, B. (2016). Visual Language of World War I Propaganda on a Symbolical Plane: How a Visual Symbol is Created. AM Journal of Art and Media Studies, (10), 31–40.