Socio-Historical Context and Dematerialization of the Art Object


  • Zoran Đureinović



socio-historical context, art, thought, conceptual art, dematerialization of an art object


The new socio-historical context of the world, multipolarity, the decentralization and, above all, rapid technological development, inevitably led to a change in the way art is shaped. The new socio-historical context meant putting an end to the linear interpretation of art, often marking it as the end of art. The world is fragmenting; the traditional ways of expressing creativity have been exhausted and perfected technological production is taking over this function. Considering the existing attitudes about the end of art as we know it, we could rather speak about the end of the material, i.e., the end of the art object, but not the end of the idea or the concept itself. Due to the newly emerged social context, the meaning of the artwork has shifted from the material, i.e., from the object to a discursive and abstract field. In other words, the concept, idea, and theory are primary; they form the essence of the artwork, not the object itself. It is about the fact that the world we live in and the discourses – within which artwork is created – have changed due to the aforementioned reasons, and accordingly, the design of the artwork has also changed. Conceptual artwork and related art practices are the best examples of this. Art itself has become an object of enjoyment and contentment in the world of a modern consumer society, globalization, complete commercialization, and popular culture, in which traditional artwork as an art object no longer exists. Instead, in the modern consumer society, all is about experiencing a sensual and pleasant event, whether it is a tourist visit to a museum or attending an exhibition.


Article received: December 12, 2019; Article accepted: January 31, 2020; Published online: April 15, 2020; Review article

Author Biography

Zoran Đureinović

The Faculty of Media and Communications, Singidunum University, Belgrade

Zoran Đureinović, was born in Tuzla in 1967. He graduated from the Philology Faculty of the Belgrade University – Department of German language and literature. He was in Heidelberg University, Germany, within the German Academic Student Exchange (DAAD). Zoran Đureinović is employed as a translator at the publishing, printing and propaganda company Publikum from Belgrade. He translates professional literature in the field of graphic production. He was in Pyong Yang, North Korea, working as a German translator for the German consulting company BFHS GmbH in developing a feasibility study to advance North Korea's economic development under the UN credit program. He enrolled in the Faculty of Media and Communications in Belgrade for his doctoral studies at the Department of Transdisciplinary Studies in Contemporary Art and Media in 2016.


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How to Cite

Đureinović, Z. (2020). Socio-Historical Context and Dematerialization of the Art Object. AM Journal of Art and Media Studies, (21), 135–146.